I have been a reader of Vogue for a very long time and I have spent a lot of money on subscriptions with them.Vogue focuses on fashion primarily and has articles that can vary from excerpts from books, fashion advice, stories on people from the fashion world, the cover story and sometimes reviews of movies. Most article are around two to three pages and usually ends up having to be finished at the very back of the magazine. Some of the articles may be cut off in the middle by their excentric ads but they are almost always picked up on the next page, or in the back of the magazine. Aftr hearing that they have no prolem cutting an article off in the middle for an advertisment, you're probably wondering how much of the magazine is advertisment. The answer to that question is quite a bit. It is a large magazine and the content to adverstiment ratio is almost euqal I would say. But of course ads are a huge part of vogue, being that they are a fashion magazine. Mostly their ads are for cosmetics, fragrances or high-fashion clothing companies. If you haven't figured it out already their audience is for those who are extremely into fashion, and it is definitely worth their money.
But enough of about the print version of the magazine, onward to what you're here for, which is the online review! Being such an avid reader I of course was curious about what awaited me online. So I hopped online and before I could even reach the page for the online magazine subscriptions I started seeing posts for articles that had been in the magazine.
Of course I thought they were just excerpts there was no way a magazine could give out a whole story online! Well surprise, surprise they had the whole entire article online including the cover story! Entirely free!
This is a huge thing for Vogue. They focus primarily on fashion and their subscription fee is a little bit higher than the rest at just about six dollars per magazine. Everybody knows that the best part about this magazine is the ads. The ads are some of the most artistic, extravagant, and all around best high fashion ads any of us have seen. Those ads are pretty much what draw the readers to Vogue in the first place. And if you are one of the people who love the ads then you can forget the website. That is the biggest difference between the two and it is probably the most important.
It is fairly easy to find the articles from the current months edition, they are right under the magazine tab of the website and they have all of the ones from the current issue as well as past issues. The great thing about the website is that not only do they have articles from current and past issues they also have other content. Articles that are strictly for the website and are not featured or spoken about in the magazine. I did do research on the app for tablets and it looks like it is the exact same setup of the magazine just in tablet form.
Because there is no ads on the online website I would say for die-hard fashionistas that online publication may not be the best. You can look at slideshows of the pictures taken for the stories but the ads are still not there. If for some reason you're there for the story only then you need not even buy the magazine at all! It has all of the stories there for you, nice and ready to read with pictures as well. If you do decide to go for the tablet magazine which does include ads (not the online website) then you have the same things you get in the magazine. You can use your subscription on an iPad or iPhone but I would read the reviews on iTunes before you buy the app!
For those of you asking if Vogue is even relevent anymore the answer is yes! Vogue has publications in thirteen countries and leads the way for fashionable women in all thirteen. Vogue would not have such spectacular ads if people didn't still love it! So for you die-hards out there I would say the original is always the way to go, but if you simply just love the stories online website is best for you! I hope you choose wisely!
I really liked how you compared the print and online editions of the magazine. As someone who doesn't read Vogue, I really liked how you talked about some of the things that the magazine offers like the unique ads. I do really like that magazines like Vogue are offering slightly different experiences with the online and print versions. http://www.gameinformer.com/ is another example of a niche magazine expanding and trying new things with their online side.
ReplyDeleteI really enjoyed reading your post about online magazine versus print magazine. I didn't know that the online version provided full articles! I always thought that they had limited the articles, since it was online-but with a subscription I could just download the app onto my iPad and i'll have everything. That's awesome, because for someone like myself I enjoy just using my iPad for everything and reaching for a magazine to read is just a hassle after that point. What I would miss, like most readers, would be the ads that are all over the magazine. Along with providing an online version of the magazine, Vogue also provides a channel on YouTube http://www.youtube.com/user/voguetv Which I found to be a great addition to your blog as well!
ReplyDeleteI usually read magazines in the doctor’s office, or while waiting in line at the grocery store. It really never crossed my mind that I could read magazines online. I was interested in what your blog had to say concerning the difference between online magazines and the hard copy version. While I am not a fan of Vogue myself, I can understand why magazines like that would be better read in the hard copy version, after all fashion is all about using your eyes, or nose, as all those sample pages filled with perfume ads can attest. As I glanced through the list of magazines, I was amazed at the quantity and the variability of the online magazines. Here is a link to that list for those of you who are interested: http://www.w3newspapers.com/usa/magazines/ . There is something for everyone; including me…I am off to load some magazines on my Kindle Fire.
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